Oberoi Realty Three Sixty North

Three Sixty North

 

Three Sixty North is the first residential development by Oberoi Realty in North India, envisioned as a replica and extension of their flagship Three Sixty West, Worli one of Mumbai’s most iconic ultra-luxury residential addresses.

 

The project is planned as a low-density, ultra-luxury residential enclave, forming part of a larger mixed-use development that includes Grand Hyatt Residences and Grand Hyatt Retail, lending the project a distinct hospitality-led character rarely seen in Gurgaon’s residential landscape.

 

Planned across 15 acres, the development will eventually comprise 7 towers, with a total of approximately 600 residences, of which 180-190 units are proposed to be released in the initial phase.

 

Apartment Configurations

• 4 BHK residences - approx. 5,000 sq. ft.

• 5 BHK residences - approx. 6,500 sq. ft.

 

Key Design & Planning Highlights

• Private lift lobbies with 1-2 apartments per core

• Dedicated service lift cores

• 3.9-metre floor-to-floor height

• Large 12-ft deep balconies

• Emphasis on privacy, scale, and long-term livability

 

Current Status:

The project is presently at the approvals and submission stage, with building plan approvals targeted by end of February.

 

myfollo Investment Perspective

 

1. Developer Lineage & Credibility

 

Oberoi Realty is widely regarded as one of India’s most disciplined and quality-focused real estate developers, with a portfolio anchored in South Mumbai’s most premium micro-markets.

 

Their landmark developments, most notably Three Sixty West, Worli have set benchmarks in:

• Construction quality and finish standards

• Low-density planning and spatial efficiency

• Long-term asset maintenance and value retention

 

Three Sixty North marks Oberoi Realty’s first foray into the Delhi NCR market, making execution quality and product positioning strategically critical for the developer. Historically, such first-market entries by established developers tend to reflect:

• Exceptional attention to design and delivery

• Strong senior-level oversight

• Conservative phasing and controlled supply

 

2. First-Mover Advantage in North India

As Oberoi Realty’s first residential project in North India, Three Sixty North benefits from a clear first-mover advantage, both from a pricing and execution standpoint.

 

Key implications of this positioning:

• Penetrative entry pricing relative to long-term brand positioning

• Higher likelihood of best-in-class construction and finishing standards

• A strong incentive for the developer to establish brand recall and trust in a new geography

 

Additionally, the project’s phased launch strategy, where only a portion of total inventory is released initially creates scope for price progression in subsequent phases, strengthening the case for early-stage entry.

 

3. Location Advantage – Golf Course Extension Road

 

The project is strategically located in Sector 58, along Golf Course Extension Road, one of Gurgaon’s most established and aspirational residential corridors.

 

Key location drivers include:

• Direct access from the main Golf Course Extension Road

• Seamless connectivity to Golf Course Road, Sohna Road, and central Gurgaon

• Mature social infrastructure with established residential communities

• Limited availability of large, contiguous land parcels for new ultra-luxury supply

 

Importantly, this micro-market has transitioned from speculative growth to end-user–driven demand, offering greater stability and downside protection compared to emerging corridors.

 

4. Project Character & Mixed-Use Ecosystem

 

A defining feature of Three Sixty North is its integration within a hospitality-led mixed-use development, anchored by Grand Hyatt Residences and Grand Hyatt Retail.

 

This ecosystem contributes to:

• A differentiated lifestyle offering beyond standalone residential projects

• Stronger long-term desirability for both end-users and tenants

• Enhanced value perception driven by hospitality-grade services and retail integration

 

Such developments historically demonstrate better value resilience due to their self-sustaining nature and curated environment.

 

5. Product & Investment Considerations

 

From an investment standpoint, the project exhibits characteristics aligned with long-hold, low-churn assets:

• Large-format residences suited for primary ownership rather than speculative trading

• Controlled sales velocity (estimated 7-8 units per month)

• Planned sales pause post initial absorption, supporting price discipline

 

With pricing indicated at approximately ₹45,000 per sq. ft., early participation allows investors and end-users to enter at a stage where brand premium, construction progress, and future phase pricing have not yet been fully priced in.

 

Investment Summary

 

Three Sixty North represents a strategic early-stage opportunity in a mature Gurgaon micro-market, backed by a developer with a proven ultra-luxury pedigree. The combination of first-mover advantage, location quality, controlled supply, and hospitality-led character positions the project well for long-term value creation rather than short-term speculation.